Search engine optimisation is a technique of building the quality and quantity of website visitors by enhancing the visualness of a website to users of a web search engine such as Google. Search Engine Optimisation (SEO) assigns to the improvement of unpaid results and excludes the purchase of paid listings - Pay Per Click (PPC).
It's dependent on the quality of the website and other factors including; age of domain, level of competition, quality of content and well structured META data.
A well optimised website will generate non-paid traffic to your business stretching your marketing Pound further for other online & offline marketing activities.
Website Pages are optimized for keywords; Page Descriptions, Titles and Keywords alondside ALT Tags and H TAGS. The content of the page must compliment the keyword structure
Once a keyword structure is in place, keyword building comes into play. Typically this would be a blog / news feed on the home page creating intelligent narrative wrapped around keywords and backlinking to internal and external pages. A time stamp is ideal as it informs search engines that the content is relevant for today, not yesteryear.
Pay per Click (ppc) advertising can become very expensive over a period of time but if the PPC campaign is targeted well, a website can be the highest ranked under a search term. Good organic SEO means that you don't pay for a search engine listing and this will become self-liquidating for a marketing budget.
We thoroughly examin a business, competition, outlook, and much more. Through this process we create an architectural plan that guides our creative process.
Here are some short but useful videos to get an understanding of how SEO works. We have selected four videos which are informative but will only take up 10 minutes of your time.
Here's an overview of how Google indexes a website for relevant searches on the web
Adding value to users with good content.
By listing a business on Google Business will help local users find your services or products online.
A snippet of how to climb up Google rankings with a strong organic presence.